Tuesday, December 31, 2019

Dynamic Relationships in The Chosen - 749 Words

Chaim Potok’s The Chosen set in Brooklyn, New York, tells the story of two Jewish teenagers, Danny Saunders and Reuven Malter, as they experience the effects the Second World War has on their religious traditions. Their friendship faces trials but is eventually re-strengthened. The boys’ relationship fluctuates as it moves from trust to compassion and then to restoration. Danny and Reuven’s relationship progresses from tension in the beginning to an intimate friendship because of a mutual trust that is established. Danny says, â€Å"Sometimes I’m not sure I know what God wants though†¦I’ve never said that to anyone before† (80). From early on Danny feels comfortable confiding in Reuven. He shares his innermost feelings with Reuven and they form a closely knit bond. Danny and Reuven have a conversation; Reuven asks Danny, â€Å"Are you going to like being a Rabbi?† (82). Danny replies, â€Å"No, but I have no choice, it’s like a dynasty, if the son doesn’t take the father’s place, the dynasty falls apart† (Ibid.). This piece of evidence once again displays a profound trust the boys have. This conversation is a turning point for the book because Danny admits he does not want to carry on his father’s rabbinic dynasty. The fact that Danny openly shares this shocking information wit h Reuven shows how strong the boys relationship is. After a personal conversation Reuven narrates as he observes Danny, â€Å"I saw him begin to play absent-mindedly with one of his earlocks. We were quiet for a longShow MoreRelatedThe Importance Of A Coaching Session With One Individual1172 Words   |  5 Pagesempirical research. As this study cannot cover all areas of coaching research, we will only focus on areas that will directly influence the implementation of the coaching session and therefore topics have been carefully chosen to suit the GROW model and the coaching relationship. Once a good base of literature is collected, the paper will then apply these guidelines to develop an evidence-based framework to implement. In order to assess the success of this framework, a self-reflection log and clientRead MoreImpact Of Group Dynamics On The Productivity Of An Organization1701 Words   |  7 Pages Impacts of Group Dynamics on the Productivity of an Organization Organizations around the globe understand clearly the needs of the people they serve. For employees, the need for training is always to enhance their capacity in a way that helps them to perform their work effectively. Scholars in the sociological and business sectors have developed effective approaches to improving the performance of employees (Jackson-Dwyer, 2013). For business, the reason behind the enhanced trainingRead MoreEssay about Leadership Skills: Men vs. Women828 Words   |  4 Pagespromote the attainment of group and individual goals (Group Dynamics pg 343). In other words leadership is the ability to use power with people in an element of voluntary participation. A good leader has to be able to interact in a group, not just as a higher authority but also as an equal. Interaction should illustrate both socioemotional and task behaviors as the complete role of the leader. Socioemotional behaviors in relationship to the role of a leader are positive interpersonal associationsRead MoreFather Son And The Father1353 Words   |  6 Pagesfather son relationship by making the son superior to the father. The chaos of this power dynamic is exemplified when Stevens is asked to restrict his father’s duties around the house, due to his decreasing health. Stevens enters his father’s chambers to deliver the message and recalls dictating The fact is, Father has become increasingly infirm. So much so that even the duties of an under-butler are now beyond his capabilities. His lordship is of the view, as indeed I am myself, that while FatherRead MoreAnalysis Of The Movie Return Streak And Winning A Playoff Game 967 Words   |  4 Pagesthere was a mental skill that stood out the most, in particular, group dynamics/ cohesion. Throughout the team’s football season coach Courtney helps the boys feel closer with their fellow teammates, thus, resulting in each individual to look out for one another. With that said, in the movie the team worked together to achieve a common goal which was to win a playoff game while also working on individual interpersonal relationships with other teammates. With that in mind, different elements of taskRead MoreLabour Market Dynamics, Unemployment And Economic Growth Essay1454 Words   |  6 PagesLABOUR MARKET DYNAMICS, UNEMPLOYMENT AND ECONOMIC GROWTH IN GHANA INTRODUCTION Owing to a GDP rebasing in 2011, Ghana became the fastest growing economy in the world with a GDP growth pinned at 20%, the largest per capita income in West Africa and the 21st in the continent. Ghana joined the league of oil producing countries in December 2010 with 85,000 barrels of crude oil in a day . Fiscal deficit fell from 5.9% of GDP in 2010 to an estimated 4.3% in 2011 due to strong revenue performance . DespiteRead MoreThe Use Of Group Intervention By Occupational Therapists Essay814 Words   |  4 PagesThe type of group chosen by the therapist will influence the goals and purpose of the group, thus driving the intervention. The purpose and goals are also influenced by what therapeutic benefits the therapist desires the client to gain. Yalom’s (1995) twelve curative factors identify the therapeutic benefits that clients can gain from groups. Every group will differ from the other due to the group purpose, goals, structure, group leadership style, members, and group dynamics. However, for a groupRead MoreOrganizational Structure And Functional Structure839 Words   |  4 PagesHow do you think your chosen company created their organizational structure? How is the organizational structure reflected in the company culture? The company I have chosen is the Department of Navy created their Functional Structure which was based of learned lessons from past military employment history. The Navy’s functional structure provides organization according to a jobs or an individual’s purpose within the organization. Departments that focus on a single function or goal most easily recognizeRead MoreMental Illness And Its Effects901 Words   |  4 Pages I have chosen to include seven immediate family members in my family genogram. These family members include my grandfather, John Brown, who was a deacon at a Baptist church before his passing. My grandmother, Susan Brown, who is currently caring for my sister and her child. Also included is my mother, Yvonne and her two younger sisters Pamela and Adrienne. Both my mother and her sisters are currently unemployed. In this genogram, I have also included my brother Aaron, and my sister Kristin. MyRead MoreImplementation Of Orlando s Dynamic Nurse Patient Relationship Model940 Words   |  4 PagesOrlando’s Dynamic Nurse-Patient Relationship Model Nurses of the twenty-first century are expected to be equipped with multiple abilities to which they must apply to various circumstances. Through the nursing theories that have been developed over the years, nurses can further become well rounded in the ways in which they treat their patients. One theory in particular, pertains to the nurse-patient relationship and how vital it can be when caring for others. Ida J. Orlando constructed â€Å"The Dynamic Nurse-Patient

Monday, December 23, 2019

How to Live a Long Life Essay - 1324 Words

Do you dream of living a long, healthy life? Fortunately, it is much easier to achieve this dream today, in a world that is more technologically and medically advanced than ever before. Because of these favorable advances, the life expectancies in most countries have increased. It is not enough, however, to solely rely on technology and medicine to increase your life expectancy. In order to make your dream a reality, you need to take a few additional steps. To improve your chances of living a long life, you should eat and drink healthy, have a consistent sleep routine, be physically and mentally active, reduce causes of stress and depression, avoid and/or quit smoking, and abstain from overindulgence. * Eat and drink healthy.†¦show more content†¦This rich little treat not only helps your heart, but it also makes you happy by releasing endorphins in your body. To stay healthy, it is important to eat less processed foods because they have a large amount of refined sugar, which increases the replicating process of the cells in your body. Cells can only replicate a certain number of times before the process ends, and they are not replaced by other cells. So once those cells stop replicating, they are no longer there for your body. Thus, sugar increases the cells? replication process, thereby shortening their lifespan, and ultimately shortening your lifespan. Drinking healthy is as important as eating healthy. Some of the healthiest drinks include 100 percent juices, such as tomato juice, apple juice, orange juice, etc., milk, tea, red wine, and of course, water. Tea, particularly green tea, has many health benefits. Green tea can lower the chance of heart attack and cancer, increase your energy and metabolic weight, which aids in weight loss, and it has a high amount of antioxidants. Drinking one glass of red wine a day can also help sustain a healthy heart and slow down aging. Red wine contains substances called polyphenols, which preserve the elasticity of the artery walls and act as antioxidants. If you do not want to drink wine everyday, then you can eat red grapes instead. Water is a definiteShow MoreRelatedHonors Chem1231 Words   |  5 Pagesradioactive decay half-life. Complete the problems to the best of your ability. This assignment is due by next WEDNESDAY, November 16th. 1. If 100.0 g of carbon-14 decays until only 25.0 g of carbon is left after 11 460 y, what is the half-life of carbon-14? a. Calculate how many half-lives have passed during the decay of the 100.0 g sample. 100 grams/2 50 grams/2 25grams†¦2 half lives have passed b. Solve for the half-life. 11,460year/2 half lives = 5,730 years half-life of carbon – 14Read MoreEven though Yu Hua, the author of novel To Live, is also the scriptwriter of Zhang Yimou’s film To1500 Words   |  6 PagesEven though Yu Hua, the author of novel To Live, is also the scriptwriter of Zhang Yimou’s film To Live, the philosophies of life in the novel and the film are apparently different. The most impressive part of the novel is the â€Å"excavation† of humanity: having experienced the loss of wealth, family and friends, Fugui is still attempting to live in this world. By telling the readers the miserable life of Fugui, the novel actually more wants to show the dark side of Chinese society. However, the filmRead MoreDr. Henry Morgan s Television Series Forever 993 Words   |  4 Pagesbattle between life and death. Sometimes living forever seems like a blessing but to some it becomes a curse. Dr. Henry Morgan is one of those individuals we call Immortals, and his sol e purpose in life is the find a way to die. Chasing death every day seems like such an unnatural thing to do but is he really chasing death or a purpose to live? Henry Morgan is the main protagonist in ABC TV series ‘Forever’, an Immortal. While normal humans look for a way to extend their life; Henry on the otherRead MoreSocial Status And Social Class1188 Words   |  5 Pages At some point in time, most people ponder on a question like: How long will I live? Will it be at a young age, or well into the 80’s? When will it be time to say goodbye? Some people don’t know what to do to live long luxurious lives, others may think they do, but don’t. Nowadays, people are living longer, and according to the American Psychological Association (2008): The United States is facing unprecedented increases in the older adult population. Americans age 65 and over comprise nearlyRead MoreThe True Meaning Of Life1370 Words   |  6 PagesPeople, specifically, individuals want to live on, they want to venture themselves into the future. we have this will to live on. And nevertheless, unlike any other conscious being, we have to live with the realization, that this will is going to be frustrated, that this will all end, that we will die. Furthermore, we have to live with the sense that our lives, our conscience, will no longer exist – the worst thing that could perhaps happen to us, our will. This is the true meaning of what is meansRead MoreTuesdays With Morrie : Words Of Wisdom1334 Words   |  6 Pagesvalue of life lies not in the length of days, but in the use we make of them†¦ whether you find satisfaction in life depends not on your tale of years, but on your will† (Michel De Montigne). Morrie would agree with th is statement, because Morrie believes that everyone can live a great life no matter how many days they may have left. No one knows the days they exactly have left in their life. In life people should make the best of it and not worry about how much time they may have left to live, theyRead MoreHow We Can Live Longer Essay1444 Words   |  6 PagesHow We Can Live Longer Introduction: I. Why do We Age A. Theories of Aging II. What is Longevity A. Life Span and Life Expectancy III. What determines Longevity III. Why Don’t Most Americans Live Past the Average Life Expectancy IV. Leading Causes Of Death (table) V. What Do We Do to Live Longer Conclusion: Introduction What is the fear of most humans? The fear is aging and death. In this paper you will find out a lotRead MoreHome Care Over Residential Care1097 Words   |  5 Pageshomelike environments is entitled â€Å"small-scale living.† The style of living is described as a homelike approach in which a small number of patients live together and form a home along with staff. The residents are encouraged to live a normal daily life and social participation is promoted (Verbeek 2009). The idea is that the residents should be able to live with people who make them feel relaxed and enjoy the social interaction among a small group of people. An occupational therapist and CEO of theRead MoreLesson of the Moth Poetry Analysis860 Words   |  4 PagesMarquis The title of this poem by Don Marquis is The Lesson of the Moth because it is a poem about the thoughts of a moth and his outlook on life. The overall poem would be considered argumentative being the moth is trying to inform the man that he should live his life and let his hair down a little more instead of relishing the everyday routines of life. This is shown in paragraph 3 when the moth says â€Å"But we get bored with the routine/and crave beauty/and excitement.†(18-20)Another example ofRead MoreThe Impact Of Feudalism In The Middle Ages In Europe714 Words   |  3 Pageswhere you are working long hours outside in the hot summer and cold winters, getting paid little to nothing and having to work and figure out life for your family on a day-to-day basis. This is how life was like for peasants and serfs in the Middle Ages in Europe. This period lasted from the 5th to the 15th century (IO). In Europe, during the Middle Ages, feudalism was shown in three different ways as Soc ial, Political and Economic. The ranking of the social class was how life went on in the Middle

Sunday, December 15, 2019

Eating Disorders (the Black Swan) Free Essays

The main character Nina Sayers has a sever eating disorder. In her attempts to be the perfect ballerina, she is both anorexic and bulimic. She does not eat anything and if she does she later throws it up. We will write a custom essay sample on Eating Disorders (the Black Swan) or any similar topic only for you Order Now For example, for breakfast she was forced to eat a grapefruit but is later shown in the bathroom throwing it up. When she gets the part in the play she worked so hard for, her mother buys a cake in celebration – only to be put to waste since Nina refuses to eat it. In the movie, she provides an example of what can happen when an eating disorder completely takes over. She becomes so pleased with the positive feelings she feels when she looks at herself in the mirror, that she only tries to love her image more. This habit begins a downward spiral into eating less and less. In The Black Swan, Nina is portrayed as the best dancer of her company. Until some competition, Lily arrives and Nina views her as a huge threat. This causes Nina extreme stress and she develops the idea that Lily is out to get her and take her position as best dancer. Since extreme starvation of the body leads to cognitive distortions, threats are commonly amplified. Nina feels extremely threated and like her spot as best dancer is at risk. She then feels even more of a need to have the perfect body and to be a perfect dancer. Since she does not eat enough, her brain and body do not receive appropriate amounts of nutrients. The lack of nutrients puts her in a state of high stress and her brain does not think clearly or logically. It distorts her surroundings giving her a warped image of herself when looking in the mirror. She sees herself as much larger than she actually is. She compares herself to everything and everyone around her. Not only does her eating disorder hurt her mentally but also it physically affects other parts of her body. When feeling the urge to eat, she claws at her skin on her back where it can be covered by clothes. Nina’s fingers are also covered with bandages to conceal her skin she carelessly peals away. The thought of becoming a perfect ballerina literally begins to kill her. Although Nina never sought help, there are plenty of ways she could have. Cognitive-behavioral therapy or group therapy would both have been very helpful for her situation. Cognitive-behavioral therapy focuses on current behavior rather than childhood or past experiences. The therapists typically address ways their patients should change the way they think and behave, assign homework, and offer strategies of how to change them for the better. Group therapy also would have been an effective way to treat Nina’s eating disorder. If she went to group therapy and saw that other people were going through the same thing as her and got better, it would have encouraged her that she could do the same. How to cite Eating Disorders (the Black Swan), Essay examples

Saturday, December 7, 2019

Market Analysis of PepsiCo

Question: Discuss about theMarket Analysis of PepsiCo. Answer: Introduction This report is the analysis of a famous company PepsiCo. For the analysis, marketing tools such as PESTEL analysis and five forces analysis has been used. Along with this, at the end of the report, recommendations also have been provided for the success and growth of the company in the world. In the introduction of the company, PepsiCo is the second largest brand of soft drink in the world. Along with this, this is also worlds largest manufacturer of potato chips. In this report, the efforts and strategies done by PepsiCo in the international market also has been analyzed. Pepsi is the famous soft drink among the people across the world. This is the best carbonated beverage in whole world. PepsiCo is the leading food and beverage company which makes and distributes the beverage products in more than 200 countries. In the food products made by PepsiCo, there are rice, pasta, dairy products, snacks, chips and cereals. The beverage product portfolio of the company includes juice, carbonated soft drinks, sports drinks, ready-to-drink tea and coffee and bottled water. Headquarter of the company is in Purchase, New York and there are around 274,000 employees in the company across the world. According to the Information Resources Inc. the company has owned various brands including Pepsi, Lays and Gatorade and is generating around $1 billion each in revenue (PepsiCo, 2017). The mission and vision of the company are as follows: Mission: The mission of the PepsiCo is to be premier consumer Products Company in the world by focusing on the convenient beverage and food products. The company always seeks to produce financial rewards as it provides many opportunities to its employees in terms of growth and success. The aim of the company is to do business in the market with the honesty, fairness and integrity. Vision: The vision of PepsiCo is to focus on the environmental stewardship, and such activities which provide benefits to the society and community. The vision of the company is to build shareholder value by making the company sustainable in the market (PepsiCo., 2017). PESTEL Analysis of the Company PepsiCo is the second biggest company in the world in terms of food and beverage products. To maintain this position, it is important for the company to outline the issues in the market by PESTEL analysis. In the case of PepsiCo, there are various external factors in the growth path of the company. So, the PESTEL analysis of the PepsiCo will be helpful for the company to boot up the long term growth (Gillespie, 2007). Political Factor The actions of government affect the actions of the company. The PepsiCo must address the political factors for the future growth and success. The major economies country such as United States and Canada are the politically stable countries so, there can be the growth opportunities for the PepsiCo. Along with this, the trend of intergovernmental corporation can bring the opportunities for the company for international expansion. But, there is one more point which can be the threat for the company. The actions of government against carbonated soft drink can be a major threat for the company. It can reduce the revenue of the PepsiCo from the affected segments. So, PepsiCo must focus on the change of its product to overcome from the recognized threats related to carbonated drink (Housing Industry Association, 2011). Economic Factors The performance of PepsiCo is directly connected with the economy of the countries. The impact of the economic conditions on the company has been covered in this part. PepsiCo has the opportunity to expand the business on the basis of the economic stability of the developed countries such as United States. Along with this, there are many developing countries which have high growth rates such as countries in Asia. In those countries, company can also expand its business. But there is current slowdown in the economy of the China which is threatening the international growth of the PepsiCo. By the analysis, it can be said that PepsiCo has to make sure that to achieve the stable international growth; the market diversification is the best option (Kumar, 2014). Social or Socio-Cultural Factors There are many consumers of PepsiCo who follow the trend of socio-cultural factor. The social factor identifies the impact of social conditions on the performance of the company in the international market. For the PepsiCo, higher health consciousness is the threat as due to sugar, fat content and salt in the products, the consumer are very conscious for their health. But this can be the opportunity for the company as company can improve its products to address such concerns. Along with this, PepsiCo can take benefit of the busy lifestyles of the customers such as in industrializing and urban market in the world. Due to busy lifestyle, people mostly purchase ready-to-eat food products. Further, to maximize the revenue of the company, PepsiCo can improve the quality of the products based on the attitude of the consumers. Based on this analysis, it can be said that PepsiCo must change the marketing strategies on the basis of the consumers behavior (West, 2015). Technological Factor The business of PepsiCo is hardly dependent on the technologies. This factor identifies the link between the company and technological change. On the basis of research and development in the industry, PepsiCo can improve the RD investment for own company. It will be helpful for the company to improve the competency in the market. Along with this, the company can also develop the knowledge management systems for supporting the different business purposes such as strategic decision making and product innovation. Further, to improve the business performance company can increase the automated process in the business. It can be said that PepsiCo should use and include new technologies to improve the competitiveness of the business. Environmental Factors The supply chain and the brand image of the PepsiCo are directly connected with the environment concern. This factor identifies the environmental trends and issues that always affect the employees, customers, and the company. Due to the customers, the PepsiCo is focusing on improving its sustainability. For this objective, the company can adopt waste disposal strategy such as recycling. By adopting this strategy, the company will be able gain more support from the customers. Further, climate change can be a major threat for the supply chain of PepsiCo. To minimize the risk of climate change, the company can diversify its global supply chain. So, to attract and retain the customers and stabilize the supply chain, the PepsiCo must improve its positive impact on the environment (Roper, 2012). Legal Factors There are the legal requirements for doing the business in the international market. PepsiCo has the opportunity to satisfy the legal regulations by providing best quality products. Along with this, the company can improve by focusing on the product safety and health effect concerns. The fair regulatory changes are giving opportunities to the PepsiCo to grow in the market. The company has the expectations that the current strategic decision will satisfy the requirements in terms of law for long term. So, PepsiCo can focus on the innovation and development of the products to satisfy and regulations (Yuksel, 2012). From the above analysis it can be said that the PepsiCo must focus some areas i.e. business sustainability, product innovation and development by focusing on quality and health effects, diversification of supply chain and expansion of business in developing countries. Porters Five Forces Analysis The success of the PepsiCo is connected to its capabilities in the business. The company capable enough to overcome from challenges which company has faced in the global market. The five forces analysis model is developed by the Michael Porter to identify the external factors that affect the companies. There is the need of effective strategies in PepsiCo to give response to the external factors. Due to the global nature of the business, PepsiCo has to face many external factors. The impact of external factors can be analyzed by the Porters five forces (Burke, van Stel Thurik, 2010). Competitive Rivalry or Competitors (Strong Force) The Coca-Cola Company is the biggest factor of the PepsiCo. There are many food and beverage companies in the industry and most of the companies are aggressive. In terms of product innovation and development, they are applying strong force on PepsiCo. Competitive rivalry is the strong force for the PepsiCo as consumers can easily switch to another company when they will get new and innovative products. Along with this, PepsiCo is facing competition from many other companies such as Coca-Cola and many other small and medium companies. So, PepsiCo is facing strong competitive rivalry which is one of the most pressing concerns. Bargaining Power of Buyers or Customer (Strong Force) It is clear that consumers can easily move towards other products. So, this strengthens the ability of the consumers to influence the PepsiCo. Along with this, now consumers have all the information by which they can differentiate the product of PepsiCo and other companies. Further, there are many substitutes available in the market which is capable enough for the customers to stay away from the products of PepsiCo. So, PepsiCo has to make sure about the satisfaction of the customers to maximize the profit and revenue. Bargaining Power of Suppliers (Weak Force) PepsiCo should maintain good relationships with the suppliers. The supply of products and raw material increases the business of the PepsiCo. It reduces the bargaining power of suppliers in the company. The bargaining power is weak in the company because there is low forward integration which reduces the control of the suppliers on the supply chain of the PepsiCo. So, low bargaining power of the suppliers is good for the companies (Dobbs, 2014). Threat of Substitutes (Strong Force) Based on the preferences and the choice of the customers, there can be substitutes of the PepsiCos products. The substitutes of the products of PepsiCo are very satisfactory. For instance, the customers enjoy the real fruit juice and coffee products rather than drinking Pepsi and soft drinks. So, customers can easily shift towards these substitutes. The substitutes are very affordable for the customers. Based on this analysis, this can be said that there are the strong threats of substitutes which are faced by PepsiCo (Grundy, 2006). Threats of New Entrants (Moderate Force) The PepsiCo has to be competitive as there are many new firms are entering in the market. The new entrants are threatening the PepsiCo as consumers can easily change their decisions related to consumption of the product. But, there are some customers who are loyal for one brand. In this way, PepsiCo has a level to protect from new entrants. Along with this, it is very difficult for the new companies to develop high cost brand to compete with the PepsiCo. So, new entrants are the secondary concern for PepsiCo (Roy, 2011). Recommendations There are some recommendations for PepsiCo to stay competitive in the market. The recommendations are as follows: Based on the five forces analysis, there is the strong competition in the market so; PepsiCo should improve its competitiveness through aggressive marketing. PepsiCo should consider current marketing trends, such as healthy lifestyles and environmental safety. PepsiCo should keep innovations and investments in the healthy food products. Company should launch healthier products of carbonate beverages. This will help to reduce the issues related safety of health. PepsiCo should revise its marketing strategy and monitor its current and potential customers to get the success in the global market. PepsiCo should keep investing in green resources for the financial benefits on the long terms basis and to increase its image as Green Company. Conclusion This report is the analysis of a famous company PepsiCo. For the analysis, marketing tools such as PESTEL analysis and five forces analysis has been done. The international market always presents the challenges and issues which threaten the market opportunities for the PepsiCo. It has been analyzed that For PepsiCo, it is important to maintain its strong position in the market as it has second position in the world in terms of food and beverage products. For this, the company must address the potential problems in the market. References Burke, A., van Stel, A., Thurik, R. (2010). Blue ocean vs. five forces. Harvard Business Review. 88(5). 28-29 Dobbs, M. (2014). Guidelines for applying Porters five forces framework: a set of industry analysis templates: Competitiveness Review. 24(1). 32-45 Gillespie, A. (2007). PESTEL analysis of the macro-environment: Foundations of Economics. USA: Oxford University Press Grundy, T. (2006). Rethinking and reinventing Michael Porters five forces model: Strategic Change. 15(5). 213-229 Housing Industry Association. (2011). An Introduction to PESTLE Analysis. HIA Ltd Kumar, A., (2014). Finding weakness in the competitor strength. Retrieved on 16th February 2017 from https://business.articlesarchive.net/finding-weakness-in-the-competitor-strength.html PepsiCo, (2017). Overview: Company History. Retrieved on 16th February 2017 from https://www.pepsico.com/PEP_Company/Overview/index.cfm PepsiCo., (2017). Performance with Purpose. Retrieved on 16th February 2017 from https://www.pepsico.com/Purpose/Performance-with-Purpose Roper, K., (2012). BIM Implementation: PESTEL Drivers Barriers (Cross-national Analysis). In World Workplace 2012. IFMA Roy, D. (2011). Strategic Foresight and Porters Five Forces. GRIN Verlag West, L., (2015). What is the Problem with Soft Drinks. Retrieved on 16th February 2017 from https://environment.about.com/od/health/a/soft_drinks.htm Yuksel, I., (2012). Developing a multi-criteria decision making model for PESTEL analysis: International Journal of Business and Management. 7(24). 52